Wal-Mart's Cost Leadership Strategy
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Case Code: BSTR096 Case Length: 17 Pages Period: 1962 - 2004 Pub Date: 2004 Teaching Note: Not Available |
Price: Rs.500 Organization: Wal-Mart Industry: Retailing Countries : USA Themes: Cost Leadership |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
By successfully adopting a cost leadership strategy over the decades, Wal-Mart has emerged as the largest company (in terms of revenues) in the world. The case examines in-depth the key elements of the cost leadership strategy followed by Wal-Mart. It discusses how the cost leadership strategy generated above-average returns for the company and acted as a defense against competition in the industry. Finally, the case discusses the plans and challenges faced by Wal-Mart in early 2004.
Issues
The case is structured to achieve the following teaching objectives:
- Understand the important components of Porter's cost leadership strategy and examine how it has been applied by a company
- Understand how a company can emerge as an industry leader by effectively implementing a generic strategy
Contents
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Introduction
Wal-Mart's Aggressive Pricing
Achieving Cost Leadership
Wal-Mart in the 1990s
The Growth Continues
Plans And Challenges
Exhibits
Keywords
Cost leadership strategy, decades, Wal-Mart, in-depth, key elements, cost leadership strategy, Wal-Mart, above-average, returns, defense, competition, plans, challenges, Wal-Mart 2004
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